Press Pass
News Index
March 9, 2009
THE EVOLUTION OF JACK NICKLAUS APPAREL: A DISCUSSION WITH BECKY RYAN, VP OF MARKETING AT JACK NICKLAUS SPORTSWEAR USA
January 30, 2009
JACK NICKLAUS APPAREL INTERNATIONAL RELEASES INFORMATION ABOUT THE 2009 JACK NICKLAUS INTERNATIONAL INVITATIONAL.
November 8, 2008
JACK NICKLAUS APPAREL INTERNATIONAL ANNOUNCES LICENSING AGREEMENT WITH GOLF HOUSE S.P.A. FOR ITALY, FRANCE, GERMANY AND SPAIN
October 13, 2008
JACK'S THE MOST POWERFUL PERSON IN GOLF FOR THE 5TH STRAIGHT YEAR
October 7, 2008
DO YOU WANT A PERSONAL GOLF COURSE DESIGNED BY THE GOLDEN BEAR IN YOUR BACKYARD?
November 8, 2008
JACK NICKLAUS APPAREL INTERNATIONAL ANNOUNCES LICENSING AGREEMENT WITH GOLF HOUSE S.P.A. FOR ITALY, FRANCE, GERMANY AND SPAIN
North Palm Beach, Florida USA --- November 18, 2008 --- Jack Nicklaus Apparel International, a strategic partnership between Hartmarx Corporation and the Nicklaus Companies, announced today that it has signed a licensing agreement with Golf House S.p.A. to market men’s and women’s apparel under the Jack Nicklaus name in Italy, France, Germany and Spain. The agreement was jointly announced by Mr. Raymond Giuriceo, vice-president and managing director for International Marketing at Hartmarx Corporation, Mr. Andrew O’Brien, vice-president for marketing and licensing at Nicklaus Companies, and Ms. Mavie Vittadini Bini, president of Golf House S.p.A.
The Jack Nicklaus collection will be available throughout Golf House’s distribution network. This will include Golf House’s own Golf ‘us stores. The collection will launch for spring 2009.
"This is an excellent opportunity to extend our brand reach into key territories by partnering with a dominant player in the golf market with a proven marketing strategy," said Giuriceo.
"Nicklaus, the most revered names in golf, makes an ideal partner for us as we continue to expand our golf product offerings to the fashion-conscious consumer in these markets," said Vittadini Bini.
The Jack Nicklaus collection will include products for both men and women with meticulous attention to detail that mirror the high standards established by Jack Nicklaus. The use of innovative performance materials and the purest natural fabrics will be the cornerstone of the product offering. Seasonally updated designs will feature fresh color offerings and flattering, well-fitted silhouettes that deliver comfort without compromising style. The collection will have a broad product offering appropriate for both on and off the course.
Jack Nicklaus Apparel International manages the worldwide operations for Nicklaus apparel. It markets casual and golf apparel for men and women under the Jack Nicklaus®, Nicklaus® and Golden Bear® names, which are distributed through direct-to-consumer, wholesale, and licensed businesses. Nicklaus apparel products are available online and at over 3,000 points of sale worldwide including stand-alone boutiques, leading department stores, fine resorts and golf clubs, specialty golf retailers and value-oriented retailers.
A privately owned established in 1987, Golf House S.p.A., is focused on men’s and women’s golf products marketed through its wholesale and retail business. To learn more about Golf House S.p.A., visit their website at www.golfus.it.